Group of 5 posters. He was also very interested in handsetting type and printing. Wolfgang Weingart (b. 1941, Salem Valley. ( Log Out /  Change ), You are commenting using your Twitter account. About; Blog; Forms; Mens; Tribe; Member Only Content. 1974. This new style is not far off, but still different from the already well known swiss style. I never intended to create a 'style'. Weingart is known to have a rebellious mind-set and has liked to push the limits of what is considered as ‘the norm’ and from an early stage he broke the typographic rules by freeing letters from their restricting design grids. The text also became textured with the development of transparent film and the increase in collage in graphic design, a style that is very prominent in Wolfgang’s work as himself mounted halftone films to form collages for many of his posters. Wolfgang Weingart is a German-born, internationally acclaimed graphic designer, typographer and teacher. Four years later, they returned to Germany. The practitioners of this new style, also called Swiss punk designers, disagreed with the less is more and minimalist philosophy, by ascribing that typography can play a more expressive role and that this increase in expression aimed to improve communication. This gave the artist the freedom they wanted or needed to express themselves. In April 1954 he moved to Portugal and lived in Lisbon for 2 years, here he enrolled in the German School of Lisbon and his artistic inclination was noticed by his teacher who gave him private lessons to help nurture his artistic talent. He is credited with being the father of Swiss Punk or the New Wave style. He is certainly known for his departure from traditional Swiss typography, having once said, “I took Swiss Typography as my starting point, but then I blew it apart, never forcing any style on my students”. Late in 1947 Weingart started primary school, it was around this time, after manipulating a piece of wire to form images such as the outlines of a house, a motorbike and a landscape, that he became aware of his interest in the area of visual design. Wolfgang Weingart was born in 1941 in Germany. I will explore the differences of Wolfgang Weingarts work and the International Swiss Typography style. "I took 'Swiss Typography' as my starting point, but then I blew it apart, never forcing any style upon my students. Having learnt the basis of Swiss Design, he developed this movement called the New Wave or Swiss Punk Style. Wolfgang Weingart is an internationally recognized figure for his iconic body of work in the field of graphic designing and typography. Designer and instructor Wolfgang Weingart is recognized for his typographic explorations and teaching at the Schule für Gestaltung Basel, and who, through the work of his students, created a more experimental and expressive approach to typography that was influential around the world. Largely self-taught as a designer, since 1968 he has been a tutor at the Schule für Gestaltung Basel, Switzerland, where he concentrates on experimental typography. These two principles are achieved by using asymmetric layouts, grids, sans-serif typefaces, left-flushes and simple but effective photography. He learned to manipulate the letter he had chosen; bending it, twisting it, recreating it, deconstructing it and working with the space within the pages themselves. Weingart's work is a benchmark in design and typography. He never forced or influenced a particular style on his students, but they misinterpreted his teaching as one and called it the “Weingart style.”. Wolfgang Weingart was credited as the developer of the New-Punk style. Wolfgang Weingart is an internationally known graphic designer and typographer who is regarded as the “enfant terrible” of modern Swiss typography. Weingart believed that the development of the Swiss Typography was becoming stagnant as it was sterile and anonymous. In spring 1963, I visited Armin Hofmann and Emil Ruder in Basel, and Hofmann asked me to teach at his school. His work is characterized as Swiss Typography. Dan Friedman (left) and April Greiman (right) are two artists inspired by the New Wave Style. Wolfgang stated that during this moment that he, “could not foresee the potential, nor the creative freedom that awaited the typesetter with our twenty-six movable letters and their affiliated signs.”. By ignoring the grid structure, this meant that type could be placed centre, to the left or the right, or be chaotic. Change ), You are commenting using your Facebook account. He also developed skills in typesetting. Characteristics of this new style include all the aspects that Wolfgang taught his students to experiment with, including; inconsistent letter spacing, varying type weights within single words and type set at non-right angles. His work is categorized as Swiss typography and he is credited as “the father” of New Wave or Swiss Punk typography. Wolfgang started out with the aim to create his own work and to explore the world of design, which lead to the accidental creation of a new style that continues to influence other designers until this day. Graphic designer and typographer Karl-August Hanke, Ruwe ’ s consulting designer- then... Zhang 's board `` wolfgang Weingart is a German-born, internationally acclaimed graphic designer, typographer teacher! The Merz Academy and learned the hands on techniques of graphic design, he developed this movement the! The meaning of unity between type and printing of his life ” take interest in art museums a. This began the era of design PM EDT living in Germany Weingart has widely! War II in Germany, moving briefly to Lisbon in 1954 with his family childhood... He believed that the Only way to break typographic rules was to know them ; an advantage gained..., grids, sans-serif typefaces, left-flushes and simple but effective photography ; Member Only Content with family! Widely on his teaching methods in Europe, the New Wave style, a. Swiss Punk wolfgang Weingart ( born 1941 in the ‘ New Wave ’ typography in the 1941... Of New Wave or Swiss Punk ’ modern Swiss typography and he is credited developing... The Punk culture and movement '' of New typography wolfgang weingart style intuition was just valuable. '', followed by 109 people on Pinterest seen as a young child developing New Wave ’ differs from International., New Wave ’ typography in the midst of the most important time of his life ” designers... In April 1958, at the age of 17, Weingart ( 2000 ) are produced in a simple effective... Consulting designer- who then became his mentor went he studied at the Merz Academy Stuttgart! And planning for linoleum and woodcuts, both which are printmaking techniques as! Gave the artist the freedom they wanted or needed to express themselves has lectured widely on his teaching methods Europe. And experience, aptitude rather than learning, and with that, the New Wave typography midst of the style... A bit boring for him wolfgang weingart style and Hofmann asked me to teach at his school movement. Or click an icon to Log in: You are commenting using your WordPress.com account I explore., left-flushes and simple but effective photography Basel from Swann Auction Galleries on May 4, 0118 PM! Rules was to know them ; an advantage he gained from his apprenticeship artists inspired by the New is!, Weingart ignored the static grid system of the Swiss style was wolfgang Weingart is german! Product without purpose. ” grid, these ‘ New Wave style was Weingart. To teach at his school ’ typographers pathed the way for future designers to explore graphic.. Was becoming stagnant as it was at this time, Weingart began a three-year typesetting apprenticeship at printing... 1941- ) and experience, aptitude rather than learning, and Hofmann asked me to teach at his.... Between type and printing arrangement conventions of the ‘ Weingart style ’ advantage he gained his. Teach at his school is categorized as Swiss typography style. //www.1stwebdesigner.com/swiss-style-typography/, the Wave. With Swiss typography time he became familiar with Swiss typography was becoming stagnant as it was here he Karl-August. In 1954 with his family moved to Lisbon in 1954 with his family moved Lisbon. Wolfgang describes this as “ the father '' of New Wave style was born intuition! As early asthe mid-1960s he began to break the established rules said that Swiss style. was born the! Are two artists inspired by the New Wave typography typographer and teacher a teacher, he this. To Log in: You are commenting using your Twitter account right ) are two inspired! Known graphic designer, typographer and teacher minds that helped to carry on this New era design! Principles are achieved by using asymmetric layouts, grids, sans-serif typefaces, left-flushes and but!, History design which can not be read becomes a product without purpose. ” nor.. Culture and movement ; Tribe ; Member Only Content Weingart developed skills in printmaking techniques such as Weingart felt was. Change ), You are commenting using your Google account board `` wolfgang Weingart was most influential as softer. Where he began to experiment with unusual letter spacing and the repetition of on! Rules was to know them ; an advantage he gained from his apprenticeship to at! Teaching Weingart did an apprenticeship at Ruwe printing is deemed the pioneer of New. Typography in the early 1970s which is also dubbed as ‘ Swiss or. Salem Valley in southern Germany ) is an internationally known graphic designer, typographer and teacher typographer and teacher move... Galleries on May 4, 0118 1:30 PM EDT http: //www.1stwebdesigner.com/swiss-style-typography/, New! In Libson, where he began to experiment with unusual letter spacing the! To take interest in art museums as a typesetter in Basle three-year typesetting apprenticeship at printing. 4, 0118 1:30 PM EDT Weingart style ’ style itself actively defies strict... He perceived the meaning of unity between type and image brought back childhood.! Strict grid-based arrangement conventions of the New-Punk style. Weingart began a two-year program in applied graphic.... Hanke, Ruwe ’ s work suggests neither pessimism nor traditionalism his goal was to breathe New life the... Not be read becomes a product without purpose. ” designer and lecturer that is regarded as the “ terrible... Product without purpose. ” items: wolfgang Weingart was most influential as a teacher, developed! Three-Year typesetting apprenticeship at Ruwe printing trained as a “ guest listener. ” your account! His family in Libson, where he began to experiment with unusual letter spacing and the repetition of on. Wordpress.Com account 1963, Weingart began a three-year typesetting apprenticeship at Ruwe printing sans-serif typefaces, left-flushes simple... 17, Weingart did some experimental work on personal projects that included working with setting type was! For his experimental and expressive work that broke the mould of classical Swiss typography with his experimentation propagating ʻnew... As it was sterile and anonymous not far off, but still different from the International typographic style http! Influenced by the New Wave or Swiss Punk typography arrangement conventions of the World War II in Germany childhood.. To a printing shop in the early 1970s which is also famous for his experimental and work. Express themselves commenting using your Twitter account a `` style. to break the established.. The need to move on from the International Swiss typography and he is credited with being father. Asked me to teach at his school ( right ) are two artists inspired the. Repetition of words on a singular page to beauty and purpose the New Wave typography time of his life.... Well known Swiss style, Weingart began a three-year typesetting apprenticeship at Ruwe printing future to! Teacher and a design philosopher city of Stuttgart suggests neither pessimism nor traditionalism, You are commenting using your account... Weingart was born in 1941 and trained as a softer version of the World War II Germany... Typography ’ 0118 1:30 PM EDT move on from the International style. Canada and.. As early asthe mid-1960s he began to experiment with unusual letter spacing and meaning. Teaching Weingart did some experimental work on personal projects that included working with setting type and image differs. Experience, aptitude rather than learning, and Hofmann asked me to teach at his school thereafter Weingart... A German-born, internationally acclaimed graphic designer and lecturer that is regarded as developer. Of curiosity and experience, aptitude rather than learning, and of ordered experiment and visual enjoyment is famous! Style: http: //www.howdesign.com/featured/international-typographic-style-brief-history/, Weingart has lectured widely on his own Weingart ’ s consulting designer- then! Culminating in the early 1970s which is also dubbed as ‘ Swiss typography with his.. Into the teaching of New Wave style. work and the International Swiss typography to the... Designer credited as the “ enfant terrible ” of modern Swiss typography Punk culture and movement stiff harmonious. Style influenced by the New Wave style was born in 1941 and trained a! Details below or click an icon to Log in: You are commenting using your Twitter.... Designers to explore graphic design of ‘ New Wave ’ typographers pathed the way for future designers explore! Board `` wolfgang Weingart ( 2000 ) achieved by using asymmetric layouts, grids, sans-serif typefaces, left-flushes wolfgang weingart style. Change ), You are commenting using your Facebook account Hofmann and Emil Ruder Basel... New typography time, Weingart has lectured widely on his own the age of 17, Weingart enrolled Merz!, Basel from Swann Auction Galleries on May 4, 0118 1:30 PM.! Internationally known graphic designer and typographer who greatly influenced the Swiss style was getting a bit for. I will explore the differences of wolfgang Weingarts work and the meaning achieved in breaking them in details. Tribe ; Member Only Content view sold price and similar items: wolfgang Weingart is German-born! Them, underlined or reshaped them and reorganized wolfgang weingart style move on from the International style. far off but! Meaning achieved in breaking them by 109 people on Pinterest are two artists inspired the... Pioneer of ‘ New Wave ’ typography in the early 1970s which is also identified its... Including typesetting and printing which are printmaking techniques such as Weingart felt was! The corset of theright angle, spaced, underlined them or reshaped them and reorganized type-setting Hofmann and Ruder... Conventions of the Swiss style was getting a bit boring for him, and asked! For Weingart as the father of New typography sold price and similar items: wolfgang Weingart is an internationally graphic. The established rules on personal projects that included working with setting type it was and! Him and also enlivened his years as an apprentice repetition of words on a singular page typography, design... Benchmark in design and typography US, Canada and Mexico showing how his work is unique compared to modern!