In order to grow its global readership, The Economist is targeting an underrepresented demographic in its audience: women. Those people who get their news from watching daytime talk shows are less educated than the general public. The report reveals strong discrepancies in print magazine readership by age, with adults ages 65 and older about twice as likely as those ages 18-24 to report having read a print magazine in the past week (73% and 36%, respectively). Less than 30 percent of โฆ Generally, for popular brands there are a couple of firms that analyse their readership / customer base. Circulation 1 158 192 Circulation - Saturday 1 733 549 Readership: 2 200 000: Readership - Saturday 3 021 000 Men 1 019 000 (46%) Women 1 181 000 (54%) AB Adults 629 000 (29%) ABC1 Adults 1 405 000 (64%) Homeowners: 1 811 000 (82%) More than three in 10 (37.6%) are regular readers of the magazine, reading 3+ of the last 4 issues and nearly one quarter (23.3%) read 4 of the last 4 issues. Lifestyle readers are professional, college educated, affluent, active South Valley citizens between 25 and 64 years of age. Among adults 65 and over, 73% said theyโve read a magazine within the past week. Readership Demographics. But The Economist is defying expectations. This yearโs study finds 41.5% of respondents having read at least one digital magazine issue in the prior 30 days, up from last yearโs 36.8%. Source: 2006-2007 Purchase Influence in American Business Study, Erdos and Morgan FOR MORE INFORMATION, VISIT WWW.FORBESMEDIA.COM *Source: MRI Spring 2015โNumbers are based on the total U.S. population **Mendelsohn Affluent Survey 2014, Adults, HHI $100,000 or more The Weekend Herald's readership, according to latest Nielsen data, has surged to 515,000 people - the first time since June 2014 it has been over the half-million mark. It is the most influential survey on newspaper and magazine readership in New Zealand and ensures selection of the most appropriate publications to reach Population 14+ markets. Access key advertising information for The Sunday Times newspaper including NRS readership and ABC circulation - click for more The Sunday Times readership, circulation, rate card and facts Discover the effectiveness of news brands Not only do people still read print magazines, but in certain age demographics, readership has barely dipped at all in recent years. Coles Magazine & Fresh most widely read and Bunnings Magazine read by almost 1.3m. The Guardian newspaper targets a well-educated, relatively young, predominantly male and liberal audience centered around London. Luxurious Magazine® is not only Europeโs most popular news media brand but also the worldโs most popular magazine and luxury/lifestyle brand on Google Plus approaching 3/4 a billion views. โข The magazine has a readership of 60,000. MarketingChartsโ own research similarly shows the staying power of print magazines. READERSHIP Circulation 10,000 Total average net circulation per issue 4* Average readers per copy 40,000 Total regular readers. WBR - Worldwide Brand Report The Economist believes in full transparency, which is why we became the first media brand to subscribe to the Audited Bureau of Circulation's (ABC) Worldwide Brand Report (WBR). Itโs estimated audience is 50/50 male/female, and is comprised of individuals who own their own homes and are willing to spend more money for higher quality and better service. Although digital readership still makes up a tiny piece of the pieโmeasuring 1.4 percent of all magazine readershipโit continues to grow rapidly. The readership of newspapers and magazines-the most important outlets for professional reviewers-has a distinct demographic skew. OF EMPLOYEES IN ORGANISATION 49% โฆ Notably, Millennials 21-34 make up 25% of the U.S. population and now represent 24% of the total monthly newspaper readership. โข The newspaper now has a readership of more than 500,000. Los Cabos Magazine Los Cabos Visitor's Guide www.loscabosguide.com Pass-along Readership Number of Visits to Los Cabos Once per year 1 to 2 times a year 2 or more times a year Gender Male Female Country of Residence United States Canada Age group of our readers 31 to 40 41 to 50 51 to 60 61 to 70 U. S. Residents - Geographic Region Pacific Coast โข The political affiliations of a newspaper, its locality and the demographics of its readership should all be taken into account. Demographics 2020 Global Reach shows Due to team members on the ground we have been able to take our brand across Nearly half of the world reaching up to 300,000 + readers per month! Are you looking for offline readers or online? AARP also saw the largest readership growth of any magazine in the survey, gaining more than 800,000 readers (up 2.3 percent) in the last six months and more than 1.3 million readers in the last year. OUR AUDIENCE Online I Newspapers I Apps Sources: TGI Net Q4, 2012, ABC Feb13, NRS PADD Jan-Dec 12, UKOM ComScore GSMA Feb-13, UKOM Feb-13, โฆ Based on the shift in age of the newspaper reader, itโs clear that the newspaper industryโs adoption of digital distribution has allowed it to reach adults of all ages. Fifty-two percent of Guardian readers are male, and the average reader age is 44. It has doubled its readership in the U.S. since 1993. Source: 2004 Erdos & Morgan Subscriber Study. NO. Monthly Readership & Audience Demographic:emmaโข conducted by Ipsos Connect, People 14+ for the 12 months ending June 2020, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings June 2020. Business magazine category is fifth most widely read with a readership โฆ โข The magazine has a readership of 60,000. The results indicate that print remains the preferred platform for magazine readership today. good housekeeping u.s. total audience (000) coverage (%) comp (%) comp (%) total adults 21,0969.1100.0 100.0 total women 18,517 15.5 87.8 51.6 total men 2,579 2.3 12.2 48.4 Key data points to which generations theyโre attracting. See more on our reach via websites and social media platforms. It's well-known that young people flock to "The Daily Show" and "The Colbert Report." Bunnings Magazine is the third most widely read free magazine. โข This paper is an evening paper and has a very high readership. โข This paper is an evening paper and has a very high readership. 22nd June 2017. Roy Morgan provides the industry currency in readership figures. Australia's two most widely read free magazines are again Coles Magazine with an average issue print readership in the year to September 2020 of 4,367,000 and Fresh with a readership of 3,871,000. By comparison, 64 percent of news magazine readers are college graduates. โข The newspaper now has a readership of more than 500,000. Sports Illustrated Magazine is one of the most successful and well-known sports magazine in the world. (AARPโs members get the magazine as part of their membership in the association.) โข The political affiliations of a newspaper, its locality and the demographics of its readership should all be taken into account. THE INSIDER READER 49.0% Chief Executive, Managing Director, Finance Director, Chairman 31.0% Other directors 10.1% Senior Manager/Partner 09.9% Other. Those people who watch news programs, such as Fox News or CNN, have a lower rate of college degrees: 24 percent and 29 percent, respectively. While publishers are striving to keep the more loyal, older audience segments happy, many in the newspaper industry are vying for younger audiences. The ABC WBR takes independently audited data for all our brand channels to create an easy-to-read audited media report. Detailed Roy Morgan Readership results. A British magazine about business and global politics seems an unlikely hit among American readers. UK newspapers reveal readership demographics. Inter Media. AGE RANGE 20% 25-34 26% 35-44 32% 45-54 22% 55+. Chief Executive has a loyal readership. Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves. Also performing strongly over the past year were the Financial Review Magazine which increased its readership 17.3 per cent to 401,000, stablemate Boss magazine now with a readership โฆ FOR MORE INFORMATION, VISIT WWW.FORBESMEDIA.COM Source: comScore Plan Metrix Jan 2016, US Only Source: comScore US Multiplatform January 2016, US only It is a weekly publication that features sports updates, famous faces, and anything and everything that has got something to do with the sports industry. From print circulation to digital unique devices, In a 2017 survey, over half (56.1%) of adults said theyโve read an issue of a print magazine in the last week. Of the pieโmeasuring 1.4 percent of โฆ โข the magazine has a readership of 60,000 the latest magazine readership.... Centered around magazine readership demographics websites and social media platforms affiliations of a newspaper, its locality and the average reader is. 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