Great tasting chicken has become synonymous with KFC, and has been enjoyed by Malaysians ever since. Assignment Prime is an online assignment writing service provider which caters the academic need of students. The KFC Holding’s processing plants process poultry for restaurants around the nationwide while focusing to achieve cost-efficiency while maintaining halal and high quality standards. KFC Holdings (Malaysia) Bhd., the best performer on the nation`s benchmark stock index, said it will sustain the fastest growth in at least 10 years as demand for deep-fried chicken defies an economic slowdown (Chan Tien Hi, December 3, 2008). Administrative Science Quarterly, 8, 61-82. Kentucky Fried Chicken recipe includes blends of 11 herbs and spices and become franchising to the rest of America. KFC is the Reference this. Managing communication System at KFC. The increasing of stellar performance also resulted on earnings per share whereby in 31st December 2007, it was recorded that the increased by 13.7 percent from 52.59 sen to 59.78 sen in 31st December 2008. Table 1.4: P & L Breakdown of KFC Holdings (M) from 2005 until 2009. Overall, it was expected that KFC is deliver. Chairman of KFC Holdings said that sales at restaurants since its open more than a year jumped 16 percent in 2008,double the rate of 2007 and then three times faster than the global average for KFC outlets. KFC Holding in Malaysia operates about 500 KFC restaurant nationwide also operates the RasaMas chain of restaurant about 35 outlets. The sales were decreased because of the economic growth for the year came with a mélange of highs and lows whereby the country at that time was unstable due to fuel crisis. Marketing Its delicious aroma was attract most Malaysian citizen and became popularly amongst them. Since 1997, the company has been emphasizing the concept of Yum brand so that it can make its mark in the fast food industry. The name KFC initialise for Kentucky Fried Chicken. There is no competitor for spicy chicken which is made by KFC (KFC specialized) Submitted to Submitted to Mr. Mairaj Jaffari. Other than that, the Ayamas operations also to supply whole chicken and cut chicken parts further processes chicken product to the domestic market as well as to export the products to nearby country such as Singapore, Brunei, Hong Kong and Middle East. [Accessed 16 April 2014]. Abstract On 6th February 2013,the kitchen staff of KFC I- City outlet at Shah Alam, has gone violent towardone of the customers due to miscommunication. It is clear that they want some profit from it. There are eleven biggest mistakes to avoid during crisis. (Connie M. White, 2011) Moreover, social media is also being used as an alternative way for emergency managers to communicate with the public as well as each other. Critical analysis of the importance of Operations Management to the organization and how it has had an impact to the performance levels of the organization. To make sure that the crisis flourish and grow, organization should avoid these 11 mistakes: play ostrich, only start work on a potential crisis situation after its public, let the reputation to speak, treat the media as enemy, get stuck in reaction mode versus getting proactive, use language that the audience does not understand, assume that the truth will triumph over all, address only issues and ignore the feelings, make only written statements, use "best guess" methods of assessing damage and repeat the same things again with expecting different outcome. The official Internet headquarters of Kentucky Fried Chicken and its founder, Colonel Sanders Other than that, KFC Holdings is also engaged in operating hatchery, breeder farms, poultry retail and convenience food store chains. However, this factor was not affecting the buyers but every year the sales growth even more increased. Besides that, Malaysian like having their breakfast with grains or cereals. In 1988, the first convenience store was opened at Seapark and afterwards there are about 52 stores under the name Kedai Ayamas. A delicious fried chicken is becoming everyone’s favorites from it first introduce until now. Every company experiences crises but many of them never try to overcome the crisis (Gupta,2011). Social Media, Crisis Communication, and Emergency Management: Leveraging Web ... - Connie M. White - Google Books. Recruitment and selection process of KFC Brief overview of KFC. BrandsTable 1.1: KFC`s award and achievement from 2008 to 2010. Jonathan Bernstein (2006) stated that the cheapest way to turn experience into future profit is to learn from others' mistakes. The principal KFC cessationaurant was opened in 1973 on Jalan Tunku Abdul Rahman. The science of meeting the requirements of the customers by facilitating them with valuable products is called marketing. Since now and then, KFC becomes the biggest Malaysian fast-food operator with about 500 franchises of KFC restaurants and 26 of Ayamas outlets all around the country. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Assignment Task: Task: SECTION A: CASE STUDY. Chicken, fresh bun, cakes, snacks, sauces, chicken rice meals and Freezer to Fryer products are the examples of products offered by the company. The paper "Foreign Direct Investment and Technological Change - KFC in Malaysia" is a perfect example of a business assignment. KFC Malaysia in its website states that the all-time favourites are these three; Dinner Plate, Snack Plate, and Family Feast. 2014.How KFC Malaysia Handled a Social Media Disaster. Figure above shows the sales growth of KFC Holdings (M) from year 2005 to 2009. Nursing program essay examples. Case Study of KFC Malaysia Holding. (Connie M. White, 2011) Therefore, when KFC Malaysia is facing the communication crisis back in year 2011 regarding about the fight case happened in one of the outlet, KFC Malaysia used Facebook as one of the channel to solve the crisis. This is became the significant milestone for the group to enhance the management capability on the sales growth of the business. 1 May 17. It is also offer a selection of chicken roasters and light, chicken-based snacks. [Accessed 16 April 2014]. Available at:http://voices.yahoo.com/crisis-communication-kfc-malaysia-food-tampering-scandal-8875653.html?cat=3. It has captured 44% of market shares in Malaysia. Kfc Executive Summary & Introduction Assignment. However, on 2008, the economic began stable therefore the domestic sales prospects of KFC Holdings of Malaysia were increased due to stability of economic. Not only serve fast-food as main business, KFCH also widely involved in poultry production and processing, as well as a host of ancillary businesses such as vegetable farming, baking and sauce production. mid-single digit revenue growth, which driven by high single digit growth in Malaysia KFC restaurant operations. The services given by the Ayamas is to sell chicken and chicken-based products in an air-conditioned environment to fulfill customer’s need. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. “Intentional crises are those international acts which is designed to harm an organization such as terrorism, sabotage, workplace violence and poor risk management whereas unintentional crises are the crises caused by natural and some uncontrollable factors such as natural disasters or product failure” (Robert, Timothy & Matthew, 2011). Today, KFC Malaysia continues to serve finger lickin` good, succulent pieces of chicken. MRM London: SOCIAL MEDIA CASE STUDY: How KFC nail a crisis with online comms. Over the year, KFC Holdings (Malaysia) Bhd. We're here to answer any questions you have about our services. 1.Introduction Company Background: KFC KFC is an American fast food restaurant that based in Louisville, Kentucky. Brief of KFC-Kentucky Fried Chicken Kentucky Fried Chicken a.k.a. Burundi needs assessment case study! Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Table 1.3: Summary of Earnings Table of KFC Holdings (M) from 2005 until 2009. Our academic experts are ready and waiting to assist with any writing project you may have. The incident happened due to some misunderstanding between the worker and a customer who has been waiting for the food for some times and did not get the food. TASK 1 KFC Malaysia: Macro environment elements and their impacts Introduction Kentucky Fried Chicken or better known as KFC is a popular fast food restaurant that has placed a strong hold in the hearts of many Malaysians since the opening of its first restaurant in year 1973 in Malaysia. The first Rasa Ayamas Restaurant opened in 1996 and the aims is to brings all its ready-to-eat cooked food under the Rasa Ayamas name also to promote the Ayamas processed products to all Malaysians citizen. The growth accelerated earnings by this company in 2QFY09 (+4.2%yoy to RM31.7m) as compared with +1.4%yoy in 1QFY09. Fong (2011) said that KFC Malaysia was success in avoiding crisis to its timely, open, truthful, Internet present and broadly communicated crisis communication plan as the approached enabled the company to seize the information initiative and effectively frame the crisis as the action of a single rogue employee. For instance, in Malaysia KFC come out with hot and spicy fried chicken to match with the Malaysian favour. 5. Through the years he grew up to become a personage the world knows as Colonel Sanders, founder of KFC. This essay has been submitted by a student "A Case Study of KFC Malaysia Holding: Channel used by KFC to solve communication crisis" Abstract On 6th February 2013,the kitchen staff of KFC I- City outlet at Shah Alam, has gone violent towardone of the customers due to miscommunication. Essay writing service is an upfront payment service. All work is written to order. This instrument helps in decision making also. [Accessed 16 April 2014]. According to www.ask.com/question/what-are-communication-channels, a communication channel is refer to the medium which is used in transmission of a message from one party to another party such as print media or broadcast media. People used this word to describe their problem. Nowadays, as the internet has changed the way people work and interact, social media has broadly used by company as the channel to solve the crisis. It was reported that KFC Holdings generated revenue of RM1, 206, 9 million which accounted for a 10.9 percent increase over 2009. Now KFC Malaysia has developed its own distinctive Malaysian personality of its own. www.ask.com/question/what-are-communication-channels. No plagiarism, guaranteed! Through its subsidiaries, the company operates in three segments known as restaurants, integrated poultry and ancillary. *You can also browse our support articles here >. It is the instrument which is assist in assessment of all issue of employee facing while working at KFC. 2014.Case Study Review - Chee Sue Mei (0304377). Free resources to assist you with your university studies! During the year of 2008, KFC Malaysia aggressively drove restaurant image enhancements. The group of KFC Holdings (M) were trying to survive by came up with a lots of plan strategies to further the operations of the group. KFC group were committed to enhance performance during that year by introduced new meals to the restaurants and new product to the Ayamas Retails.  During the KFCH`s period of services, below show the awards and achievement of the KFCH from year 2008 until year 2010: Putra Brand Awards Association of Accredited, Industrial Excellence Award for Service Sector, Brand Excellence in Product Branding for Fast Food Chicken Category. KFC’s other offers include chicken wraps, sandwiches, salads, roasted and grilled chicken cuisines and desserts.So more people in this word like to prefer KFC because of their health food better than Mcd,It not means that KFC is a health food but in others statement that McD have lack of health food compare to the KFC. 6. . Successful first steps were taken by the company to re-brand Rasa Ayamas outlets by established RasaMas as dine-in restaurants. This is not an example of the work produced by our Essay Writing Service. It is also was expected that the number of outlets will increase by the year of 2012. Crisis Communication: KFC Malaysia Food Tampering Scandal and How Facebook Saved the Day - Yahoo Voices - voices.yahoo.com. Marketing can be done only by an organization or company. It serves mainly chicken related items, but offers side dishes to its consumers as well. For example, they refer to this word if they forgot about their appointments with their clients, having a bad hair days or even quarrel with the family members. Sometimes the economic condition is at a stable place whereby the economic growth was steady. 31 Days. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. KFCH handles over 620 KFC outlets comprising of Malaysia, Singapore, Brunei, Cambodia and India and over 35 RasaMas restaurants in Malaysia and Brunei. KFC Corporation founded Kentucky Fried Chicken in 1952 which has grown to become the leading fast food chain restaurants in Louisville in US. The benefit of long term is to exercise result in management stability and positive income contribution of the group. 183 Days. Student room best essay writing services article 370 par essay malaysia kfc study Case best describes a strong research question for an informative essay what is methodology in research paper sample. When it comes to the company, most of the company refers crisis as something that related to the problem. [ONLINE] Available at:http://news.asiaone.com/News/AsiaOne+News/Malaysia/Story/A1Story20120211-327234.html. View Homework Help - 3.assignment.docx from ACCOUNT 11 at Sunway University College. Report has been recorded that over 620 KFC restaurants in Malaysia, Brunei, Singapore, Cambodia and India. The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Recent product was emerged by KFC Holdings such as Egg Tart offer to customers as a variety alternative to attract peoples. After China, KFC also has a strong presence in India and in Southeast Asia in Malaysia. Figure 1.4: KFC Holdings (M) sales growth from 2005 until 2009. It is based in Louisville. 1st Jan 1970 To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! This essay has been submitted by a student, "A Case Study of KFC Malaysia Holding: Channel used by KFC to solve communication crisis". On that year, the revenue from KFC restaurants contributed about 75 percent to the Group`s total turnover, 20 percent and 5 percent was contributed by the poultry and ancillary businesses. It was shown that KFC Berhad remains by far one of the cheapest mid-large cap consumer companies in Malaysia. I-City KFC fight Updated : Workers have been suspended - Venusbuzz.com. The table 1.3 and 1.4 on previous page shows the sales growth rates of KFC Holdings (M) from year 2005 until 2009. 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