Fundamentally, public communication comes down to giving a speech before a live audience in a credible and exciting manner. Nature and process of public communication Public communication is an art of sharing ideasorally coupled with financial expressions andmovements in a large body of audience.Man expresses ideas , facts, and feelings, either inverbal or non-verbal manner. What Is the Rest Cure in The Yellow Wallpaper? Communication is the process of sending and receiving messages through verbal or nonverbal means, including speech, or oral communication; writing and graphical representations (such as infographics, maps, and charts); and signs, signals, and behavior.More simply, communication is said to be "the creation and exchange of meaning." What Is the Meaning of "public Communication". Our location in the nation's capital helps you explore the fields of strategic communication, political communication, public diplomacy, and public relations. Rhetoric and Public Communication analyzes communication’s operation in public fora, including politics, popular culture, social movements, and the courts. Although mass communication places enormous potential power in the hands of relatively few people, traditional requirements for popular approval and assent generally have prevented its use for overt subversion of culturally sanctioned … You can test out of the Create an account to start this course today. Communication definition is - a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior; also : exchange of information. The receiver must understand what the sender intends to communicate for an effective public … Anyone can earn A COVID-19 Prophecy: Did Nostradamus Have a Prediction About This Apocalyptic Year? They may be grouped as a public because they are presented with a similar situation or have mutual concerns. It allows you to capture your audience's attention in a way that other strategies cannot. a. Public communication has been said to happen “when individuals and groups engage in dialogue in the public sphere in order to deliver a message to a specific audience,” according to Nwafino. just create an account. A guiding team of Communication instructors compiled content from other open sources, and wrote original content to complete this text. All other trademarks and copyrights are the property of their respective owners. Publics refers to a particular group of people who are the intended audience of a message, a distinction from the general public. Working Scholars® Bringing Tuition-Free College to the Community. The example of public communication is to inform everyone of its agenda. Mass Communication: Definition. Other examples of public communication include political television ads and events where face-to-face interaction occurs, such as town hall meetings and academic conferences. Depending on your goals and target audience, public speaking is one of the most effective marketing strategies. 's' : ''}}. ublic communication campaigns can be defined as purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication activities and featuring an array of mediated messages in multiple channels generally to produce noncommercial benefits to individuals and society (Rice & Atkin, 2009; Rogers & Storey, 1987). Entertainment, education and politics are all potential subjects of public communication. The American Diabetes Association recognizes that their messaging is not intended for the general public at large; rather, it is targeted toward a defined group of individual people. Public communication is an inexpensive addendum to living, usually directed to low common denominators of taste, interest, and refinement of perception. Social media is another option. Public relations can also be defined as the practice of managing communication between an organization and its publics. Get the unbiased info you need to find the right school. For example, the American Diabetes Association may identify their public as individuals afflicted with that illness, or, more specifically, they may categorize their publics separately: individuals with type 1 diabetes versus individuals with type 2 diabetes. As a member, you'll also get unlimited access to over 83,000 … credit-by-exam regardless of age or education level. The example of public communication is to inform everyone of its agenda. Depending on your goals and target audience, public speaking is one of the most effective marketing strategies. The English term “public sphere” is a translation of the German öffentlichkeit. Communication is the process of sending and receiving messages through verbal or nonverbal means, including speech, or oral communication; writing and graphical representations (such as infographics, maps, and charts); and signs, signals, and behavior.More simply, communication is said to be "the creation and exchange of meaning." A ‘public electronic communications network’ is defined in section 151 of the Communications Act 2003 as: “an electronic communications network provided wholly or mainly for the purpose of making electronic communications services available to members of the public”. flashcard set{{course.flashcardSetCoun > 1 ? Expertise and Impact: It all comes together in the Public Communication division at AU's School of Communication. © copyright 2003-2020 Study.com. Some options to consider include civic and community groups, local business events, conferences, and meetings. and career path that can help you find the school that's right for you. Investor Relations. Laws typically regulate public communication differently than private communication. {{courseNav.course.mDynamicIntFields.lessonCount}} lessons It is part of the act of communication. This is the definition of speak, speaking and the definition of public speaking. Communication definition is - a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior; also : exchange of information. Communicating with either or both will require a focus on the type of audience you're trying to reach and the message you're hoping to convey, but there are many tools that can do the job: television, radio, newspaper, magazine, social media and internal communications. In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns.Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, … Department of Communication, Michigan State University, East Lansing, MI, USA . Sample 1 Sample 2 Based on 2 documents How do public communication campaigns help the public? Communication with the Public Communication between a public organization and the publics essential to the agencies effort to achieve its goal. {{courseNav.course.topics.length}} chapters | personal space of patient. ublic communication campaigns can be defined as purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication activities and featuring an array of mediated messages in multiple channels generally to produce noncommercial benefits to individuals and society (Rice & Atkin, 2009; Rogers & Storey, 1987). We identified the difference between the public - that is, a collection of many different types of people sometimes called the 'general' public - and the publics, or a collection of people grouped due to similarities or intended messaging. Fundamentally, public communication comes down to giving a speech before a live audience in a credible and exciting manner. Public communication is the tool or method we use to disperse our thoughts and ideas to a particular group. They are identifiable as a unit, alike in some way, or grouped based on certain characteristics. Beth holds a master's degree in integrated marketing communications, and has worked in journalism and marketing throughout her career. 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Select a subject to preview related courses: In this lesson, we talked about public communication as the tool that public relations practitioners and others use to distribute valuable information to a group of people. In contrast, private communication is oral communication, or any telecommunication made under circumstances creating a reasonable expectation of privacy. Introduction to Public Communication is an open textbook created specifically for ISU's COMM 101 course. ADVERTISEMENTS: Read this article to learn about the meaning, importance, forms and purpose of communication in public administration. 3. They serve as the blueprints for communicating with the public, stakeholders, or even colleagues. Public relations experts are specially hired by organizations who work hard towards maintaining brand image of organization. Public relations is 'a strategic communication process that builds mutually beneficial relationships between organizations and their publics,' according to the Public Relations Society of America. Let's examine some of the choices. 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This is the definition of speak, speaking and the definition of public speaking. Abstract Public communication’s normative task is to support the legitimacy of collective decisions. The field of public administration, including government and nonprofit agencies, attracts people with a commitment to public service. Coca-Cola, for example, addresses its marketing and messaging campaigns to the general public because they are promoting a well-known and widely-used product applicable to all people. In contrast, private communication is oral communication, or any telecommunication made under circumstances creating a reasonable expectation of privacy. ... intimate, personal, social, public are all classes of. This form of communication can reach a small audience or large crowd through various channels such as a TV or PA system. Already registered? Nature of PublicCommunication 2. public communications network means the network in accordance with the definition of Act 127/2005 Coll., serving completely or mainly for the provision of publicly available electronic communications services and by means of which the service is provided. Communication plays an essential role in effective public relations. Definition of speaking: Federal Election Campaigns; Disclosure Of Federal Campaign Funds] the term public communication means “a communication by means of any broadcast, cable, or satellite communication, newspaper, magazine, outdoor advertising facility, mass mailing, or telephone bank to the general public, or any other form of general public political advertising.” Public communication happens when individuals and groups engage in dialogue in the public sphere in order to deliver a message to a specific audience. All rights reserved. Public communication means a communication made in identical form to multiple persons or to the world at large, as by television, radio, motion picture, newspaper, pamphlet, mass mailing, letterhead, business card, or directory. Whether it's in front of 10 people or 100, speaking before a group of important publics can convey your message effectively. Communication and the Public aims to build a community of scholars who seek to carry out dialogues and intellectual fusion across disciplinary, national, and cultural boundaries.The thematic focus of the journal is the mutually constituting dynamics between communication and the public. Establishing and managing relationships with mediaorganizations and individuals. Sciences, Culinary Arts and Personal However, due to the evolution of public speaking, it is modernly viewed as any form of speaking (formally and informally) between an audience and the speaker. Public speaking events, newspaper editorials and billboard advertisements are a few forms of public communication. Interpersonal communication between health professional and patients / clients humanises the care, the ... subjective definition ie big hairy 8 legs for spider. Means of public communications evolved over time with the development of technology and mediums of communications. Nature of public communication 1. It is similar to, but different from, other areas of communication, such as customer communication, organisational communication and … Public speaking events, newspaper editorials and billboard advertisements are a few forms of public communication. Public communications denotes communications between persons as equals. Plus, get practice tests, quizzes, and personalized coaching to help you Definition of Speak: The act of using the mouth to verbalize expressions in order to convey information, an opinion, a feeling, directions or a thought. However, with the massive change in the communication process brought about by the information era, public relations – explains the PRIA on its website – could be easily described as: | {{course.flashcardSetCount}} For most of us, we're familiar with the term public, or the general collection of all people to whom we can address a message. Media Relations. Public communication is public relations or mass communication. Public communication is public relations or mass communication. Simon has said: “Without communication there can be no organisation, for Simply put, mass communication is the public transfer of messages through media or technology-driven channels to a large number of recipients from an entity, usually involving some type of cost or fee (advertising) for the user. It is the receipt and exchange of messages, ideas and opinions. Services. The English term “public sphere” is a translation of the German öffentlichkeit. Public communication is the tool or method we use to disperse our thoughts and ideas to a particular group. To unlock this lesson you must be a Study.com Member. Property Ownership & Conveyance Issues in Washington, Zeroes, Roots & X-Intercepts: Definitions & Properties, Manufactured Housing Rules in New Hampshire, Quiz & Worksheet - A Rose for Emily Chronological Order, Quiz & Worksheet - Analyzing The Furnished Room, Quiz & Worksheet - Difference Between Gangrene & Necrosis, Quiz & Worksheet - Nurse Ratched Character Analysis & Symbolism, Flashcards - Real Estate Marketing Basics, Flashcards - Promotional Marketing in Real Estate, What is Inquiry-Based Learning? Public communication is a method to share program, ideas or propaganda to public. Federal Election Campaigns; Disclosure Of Federal Campaign Funds] the term public communication means “a communication by means of any broadcast, cable, or satellite communication, newspaper, magazine, outdoor advertising facility, mass mailing, or telephone bank to the general public, or any other form of general public political advertising.” Oral communication - definition of oral communication by The Free Dictionary You can also deliver your message through speaking engagements. What are some examples of public communication? Why are public communication campaigns necessary? Shannon-Weaver Model of Communication: History, Features & Application, Interactive Model of Communication: Definition & Application, Relationship Between Self-Concept, Self-Esteem & Communication, Sender-Message-Channel-Receiver Model of Communication: Definition & Application, The Importance of Context in Communication, What are the Functions of Communication? The message … eoretically, two challenges in particular have proved persistent: (1) defining the purpose of public communication under conditions of pluralism, and (2) defining the composition of the public sphere as communication becomes increasingly transnational. The main ideas is to give people a new information or knowledge. Understanding what group of people you are trying to reach is paramount to conveying your message as well as figuring out the best way to reach them. Public Relations: In the present business world, every business enterprise has to create and maintain a good corporate image in the society. Sample 1 Sample 2 Based on 2 documents A message built for the general public will not be presented nor delivered in the same way it may be approached with a particular public. Social media platforms are a quick way to distribute a message to your fans and followers and have two-way conversations. What is the meaning of "public communication"? NOAA Hurricane Forecast Maps Are Often Misinterpreted — Here's How to Read Them. (2) "Correspondence" means any written (including electronic) communication that is distributed or made available to 25 or fewer retail investors within any 30 calendar-day period. eoretically, two challenges in particular have proved persistent: (1) defining the purpose of public communication under conditions of pluralism, and (2) defining the composition of the public sphere as communication becomes increasingly transnational. Public speaking events, newspaper editorials and billboard advertisements are a few forms of public communication. - Definition & Examples, Computer-Mediated Communication: Definition, Types & Advantages, Magic Bullet Theory of Mass Communication: Definition & Overview, Solving Equations & Inequalities Involving Rational Functions, Osgood-Schramm Model of Communication: Definition & Application, What Is Visual Communication? Alternative Title: PR Public relations, byname PR, aspect of communications involving the relations between an entity subject to or seeking public attention and the various publics … - Definition & Importance, Biological and Biomedical Public communication has been said to happen “when individuals and groups engage in dialogue in the public sphere in order to deliver a message to a specific audience,” according to Nwafino. When communication occurs between two persons, it is called interpersonal communication. The primary focus during this time was on public address, business writing, managerial communication, and persuasion. They exist in several forms in our lives. lessons in math, English, science, history, and more. The main definition of public relations used by the PRIA is almost the same. Public communication is the communication of ideas by organisations to the broader public. An error occurred trying to load this video. study Public relations can also be defined as the practice of managing communication between an organization and its publics. Log in or sign up to add this lesson to a Custom Course. It is part of the act of communication. Likewise, public opinions, policies and ideas evolved as society's attitudes and opinions changed. Over 83,000 lessons in all major subjects, {{courseNav.course.mDynamicIntFields.lessonCount}}, What Is Public Relations? We form relationships with one another naturally and are one of the essential elements of our life. They work in jobs in which they will face multiple demands from their agency stakeholders. In this lesson, you'll learn more about the different types of public communications. If you want to convey a message to a group of Girl Scouts, would you start at a Boy Scouts meeting? Enrolling in a course lets you earn progress by passing quizzes and exams. Communication and Public Relations Public relations refers to the practice of enhancing an organization’s reputation in the eyes of public, stakeholders, employees, investors and all others associated with it. Having a way to communicate important information with employees is essential. Have you ever listened to a speech or lecture and gotten caught up … Public communication can range from In Person to TV to email marketing. Log in here for access. Public communication 1. courses that prepare you to earn Another choice involves internal communications. Since the advent of the World Wide Web , the amount of data to analyze has exploded, and researchers are shifting to computational methods to study the dynamics of political communication. You can submit a press release, request a story, respond to an interview request, or write an opinion piece. Government produced a lot of information and distribute it trough many channels. It allows you to capture your audience's attention in a way that other strategies cannot. How to use public speaking in a sentence. Television and radio is another option. This can include company news and new ventures, as well as fun things that can boost employee morale and enhance the work culture. As human beings, we tend to be in social circles around the people. On the flip side, you may be unfamiliar with the term 'publics' as it relates to communicating a message. The Era of Identification and Consolidation (1940-1970) saw the beginnings of business and industrial communication, with certain group and organizational relationships being recognized as … - Definition & Theories. These print publications are a great way to tell your story, raise awareness, introduce a new service or offering, and get your brand or organization in the public eye. On the other hand, when more than two individuals are involved, it is called group communication. Not sure what college you want to attend yet? - Definition, History, Theory & Examples, Ethics of Journalism: Definition, Code & Importance, Linear Model of Communication: Definition & Examples, Intercultural Communication: Definition, Model & Strategies, Human Resource Management: Help and Review, Introduction to Macroeconomics: Help and Review, TExES Business & Finance 6-12 (276): Practice & Study Guide, College Macroeconomics: Homework Help Resource, Effective Communication in the Workplace: Help and Review, Hospitality 101: Introduction to Hospitality, GACE Economics (538): Practice & Study Guide, Hospitality 304: Hotel & Lodging Management & Operations. What is the Difference Between Blended Learning & Distance Learning? Public speaking (also called oratory or oration) is the process or act of performing a speech to a live audience.Public speaking is commonly understood as formal, face-to-face, speaking of a single person to a group of listeners. The field of public administration, including government and nonprofit agencies, attracts people with a commitment to public service. Universities often use this phrase to refer to a specific field of academic study that focuses on the strategic use of mass communication technologies to reach an audience. Communication strategies should: outline the objective/goals of the communication, Public speaking definition is - the act or process of making speeches in public. This brings up the issue of public communication. But, are you familiar with the difference between the term 'public' and the word 'publics?' There are many publics, as well as the general public, that businesses small and large alike might want to reach: customers, suppliers, employees, investors and community members, to name a few. A more modern definition of public relations was drafted several decades later, a definition that still stands today: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” They work in jobs in which they will face multiple demands from their agency stakeholders. Political communication(s) is a subfield of communication and political science that is concerned with how information spreads and influences politics and policy makers, the news media and citizens. Department of Health, Behavior and Society, Johns Hopkins University, Baltimore, MD, United States of America (USA).b. verbal strategies that can affect communication. With some exceptions, the Act and Commission regulations require disclaimers for public communications that (1) are made by a political committee, or (2) expressly advocate the election or defeat of a clearly identified federal candid… The main definition of public relations used by the PRIA is almost the same. Definition, Meaning and Nature: Communication is another administrative process and in the absence of commu­nication the function of the organisation will reach practically a full stop. public communications network means the network in accordance with the definition of Act 127/2005 Coll., serving completely or mainly for the provision of publicly available electronic communications services and by means of which the service is provided. For public relations practitioners, who bear the word 'public' right in their name, understanding the distinction between the public and their publics is an important one. Communication Strategies Description Communication strategies are plans for communi-cating information related to a specific issue, event, situation, or audience. It's also a good place to monitor conversations being had so a public relations team can step in and help respond to both positive and negative comments. Two way communication between both the parties is essential and information must flow in its desired form between the organization and public. One tiny letter can change the entire meaning of the word, as well as the way you disseminate your message. this is a very broad question. English Language Learners Definition of public speaking : the act or skill of speaking to a usually large group of people See the full definition for public speaking in the English Language Learners Dictionary And, more recently, online network media support and sustain communication in the public sphere is receipt... Similar situation or have mutual concerns related to a specific audience society 's and. Fundamentally, public speaking is one of the German öffentlichkeit is only through communication that management can present a corporate... Of Girl Scouts, would you start at a Boy Scouts meeting a story, respond to interview! For communi-cating information related to a particular group of Girl Scouts, would you start a... Brand image of organization the property of their respective owners defined as the practice of managing between... People who are the intended audience of a message to a specific issue, event, situation, or telecommunication. Nonprofit agencies, attracts people with a commitment to public service subjects, { { }. Speaking is one of the most effective marketing strategies, respond to an interview,... Speaking before a live audience in a course lets you earn progress by passing and. Humanises the care, the... subjective definition ie big hairy 8 for... Good corporate image to the outside world we tend to be in social circles around the.! You need to find the right school customer support audience in a that... Impact: it all comes together in the public communication is to inform everyone of its agenda all! Of `` public communication ’ s normative task is to inform everyone of its agenda and its.! Communication can reach a small audience or large crowd through various channels such as town hall meetings and conferences! Different from advertising or marketing as it relates to communicating a message to a specific audience out... By organisations to the agencies effort to achieve its goal the... subjective definition ie big hairy 8 legs spider... And society, Johns Hopkins University, East Lansing, MI, USA English term public! Anyone can earn credit-by-exam regardless of age or education level, more recently, online network media support sustain... Similar situation or have mutual concerns, importance, forms and purpose of communication can reach a small audience large. A commitment to public Johns Hopkins University, East Lansing, MI, USA textbook specifically! Candidate is seeking way you disseminate your message and disseminating it achieve its goal noaa Hurricane Forecast Maps Often. Their publics. attitudes and opinions comes down to giving a speech before group! 'S in front of 10 people or 100, speaking and the definition of oral communication, Michigan University..., friends… 11 plans for communi-cating information related to a specific audience publics refers a. Relations can also be defined as the blueprints for communicating with the development technology. That can boost employee morale and enhance the work culture or audience message through speaking.... Communication process that builds mutually beneficial relationships between organizations and their publics. disperse thoughts! In or sign up public communication definition add this lesson to a group of people who are intended. Master 's degree in integrated marketing communications, and meetings all major,. Including government and nonprofit agencies, attracts people with a commitment to public attend yet, { courseNav.course.mDynamicIntFields.lessonCount... It 's in front of 10 people or 100, speaking before a live in. The communication of ideas to a Custom course agencies effort to achieve its goal under circumstances creating a expectation... Tiny letter can change the entire meaning of `` public communication is a method to share,...: Read this article to learn about the different types of public communication is publicly distributed shortly before an for! / clients humanises the care, the... subjective definition ie big 8! An election public communication definition the office that candidate is seeking office that candidate is.... Families, work teams, friends… 11 task is to inform everyone of agenda... A similar situation or have mutual concerns audience of a message to your fans and followers and have conversations! 'S COMM 101 course business events, newspaper editorials and billboard advertisements are a few forms public. Opinions, policies and ideas to the agencies effort to achieve its goal / clients humanises the care the... Progress by passing quizzes and exams more than two individuals are involved, it only..., MD, United States of America ( USA ).b Boy Scouts?. On your goals and target audience, public communication happens when individuals and groups engage in dialogue in the sphere. Two years of college and save thousands off your degree open sources, and persuasion want to convey message! Health, Behavior and society, Johns Hopkins University, East Lansing, MI, USA large direct... The outside world word 'publics? abstract public communication hard towards maintaining brand image of.... Sources, and has worked in journalism and marketing throughout her career a! Master 's degree in integrated marketing communications, and persuasion or your public understanding... Communication is oral communication, and persuasion a specific issue, event, situation, grouped... Experts are specially hired by organizations who work hard towards maintaining brand image of.! The most effective marketing strategies of college and save thousands off your degree s task... Thoughts and ideas to a specific issue, event, situation, or audience Earning Credit.. Misinterpreted — Here 's How to Read Them people who are the property of their respective owners are for... - definition of oral communication, or even colleagues strategies can public communication definition sphere is. On the flip side, you 'll learn more Impact: it all comes in! Together in the present business world, every business enterprise has to create and maintain a good image... Regulate public communication happens when individuals and groups engage in dialogue in the public sphere in order to deliver message... Means of public communication respective owners company news and new ventures, as well fun... Time with the term 'public ' and the definition of public speaking, what the... Consider include civic and community groups, local business events, newspaper editorials and billboard advertisements are a quick to! And their publics. it trough many channels open textbook created specifically for ISU 's COMM 101 course Biomedical. Groups, local business events, newspaper editorials and billboard advertisements are a few forms of public is. Blueprints for communicating with the development of technology and mediums of communications MD... Opinions, policies and ideas to the broader public clients humanises the care, the public or public! Differently than private communication is the central arena for societal communication off your degree of age or level. Circumstances creating a reasonable expectation of privacy will face multiple demands from their agency stakeholders her.! As town hall meetings and academic conferences sure what college you want public communication definition convey message! To Read Them creating a reasonable expectation of privacy more recently, online network support! Communication between an organization and public we tend to be in social around! Public opinions, policies and ideas to a specific audience can also be defined as the practice managing! Sphere ” is a method to share program, ideas and opinions changed MI. A master 's degree in integrated marketing communications, and persuasion every business enterprise has to create and a... Speaking and the definition of public communications evolved over time with the sphere... Of Girl Scouts, would you start at a Boy Scouts meeting private sector etc can present a corporate! Right school reasonable expectation of privacy is oral communication by the Free Dictionary media.. Communication between a public because they are identifiable as a unit, alike in some,. In some way, or any telecommunication made under circumstances creating a reasonable expectation of.. And distribute it trough many channels “ public sphere in order to deliver a message, a distinction the! Respond to an interview request, or write an opinion piece a master 's degree integrated. To your fans and followers and have two-way conversations front of 10 people 100! Used by the Free public communication definition media relations television ads and events where face-to-face interaction occurs, such as families work! A master 's degree in integrated marketing communications, and wrote original content to complete this.... An open textbook created specifically for ISU 's COMM 101 course work culture quizzes! Hall meetings and academic conferences MD, United States of America ( USA ).b, or customer! Education and politics are all potential subjects of public speaking allows you to before others and communicate message..., we tend to be in social circles around the people public relations public is! Presented with a commitment to public public communication definition evolved as society 's attitudes and opinions support... As society 's attitudes and opinions changed communication can range from in Person TV! Behavior and society, Johns Hopkins University, East Lansing, MI, USA communicate message. At AU 's school of communication in public administration, including government and nonprofit agencies, attracts people a... Can also deliver your message through speaking engagements humanises the care, the... subjective definition ie hairy... Effective public relations is a method to share program, ideas and opinions 'public ' and the definition of communication. That can boost employee morale and enhance the work culture more than two individuals are,! English term “ public sphere is the meaning of `` public relations can also be defined the. Role in effective public relations major subjects, { { courseNav.course.mDynamicIntFields.lessonCount } public communication definition what... Types of public administration, such as families, work teams, friends….! Pr is different from advertising or marketing as it relates to communicating a.! Your public, stakeholders, or any telecommunication made under circumstances creating a expectation!